PROFESSIONAL
PROFILE
EXPERIENCE
Associate Marketing Manager
Rubio's Coastal Grill
June 2021 - Present
Carlsbad, CA
Manage all aspects of owned media programs, encompassing email and social media marketing, strategic partnerships, and promotional campaigns, in close collaboration with creative teams. Actively oversee the enhancement of Rubio's brand strategy, execute promotional offers aligned with our sales initiatives, and forge key partnerships to maintain the brand's competitive edge through trend analysis and cross-functional teamwork. By meticulously coordinating influencer campaigns, I am significantly expanding our brand's reach and engagement, leading to higher sales conversion rates. My efforts in leading targeted promotional campaigns have resulted in significant increases in customer acquisition and loyalty program engagement, contributing to Rubio's overall success.
Marketing and Special Projects Assistant
OCIE Small Business Development Center
June 2020 - May 2021
Irvine, CA
Oversaw the creation and publication of social media content across multiple platforms, driving program awareness and engagement. Additionally, I led a website redesign project, collaborated on email marketing efforts, and crafted marketing campaigns to broaden our client base, all while adjusting design styles to align with evolving brand aesthetics. Through daily content creation and strategic campaign development, I consistently contributed to expanding our network and enhancing brand visibility, ultimately driving company growth.
Account Executuive
Titan Public Relations
September 2019 - December 2019
Fullerton, CA
Led the development of social media content strategies to boost brand awareness, achieving remarkable increases in engagement and reach across platforms through organic initiatives. Additionally, I supervised large-scale events and facilitated client meetings to ensure alignment with objectives. Through strategic content planning and effective team leadership, I successfully amplified brand visibility and engagement, resulting in significant growth and success for the company.
EDUCATION
California State Univeristy, Fullerton
Bachelor of Arts Communications
Emphasis in Public Relations
Digital Media Certification
Minor Human Communications
Member PRSSA
Magna Cum Laude
GPA 3.86
Fullerton, CA
Orange Coast College
Associates of Arts Communications
GPA 3.96
Costa Mesa, CA
SKILLS
Digial Marketing Strategy
Project Management & Coordination
Creative Strategy Devlopment
Social Media Marketing
Shoot Product Management
Event Coordiantion & Execution
Time Management
Innovative Problem Solving
Attention to Detail
Adaptability
Owned Media Strategy
Brand Development
Email Marketing
Strategic Partnership Development
Activation Planning & Implementation
Exceptional Organization
Multitasking
Content Creation
Copywriting
Basic HTML Coding
PROGRAMS
Adobe Creative Suite
Meta Business Suite
WordPress
Air Asset Management
Social - Hootsuite, Sprout Social
Ai Tools
Google Analytics
Microsoft Suite
Punchh
Creator Management - Aspire, #Paid, Izea, Activate
Project Management - Basecamp, Smartsheet, Monday