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MY WORK
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Instagram
This is a collection of Instagram posts crafted to reflect their brand. Each post is a testament to my dedication to maintaining brand consistency while showcasing a variety of styles—from vibrant and bold to minimalistic and elegant. The copy for every post has been either edited or crafted by me, ensuring it resonates with the target audience, while the creative direction and overall management are handled by me to guarantee a cohesive and impactful social media presence. Explore the diverse and engaging content that has driven successful brand narratives and engagement.
TikTok
Each video is a product of my vision and strategic development, executed with creativity by my team. From trending challenges to captivating storytelling, these TikToks demonstrate our ability to engage and entertain diverse audiences. This collection highlights the seamless collaboration and creative synergy that drive our success on this dynamic platform.
Twitter/Threads
These posts capture the distinct voice of each brand. They are each carefully crafted by me to ensure their alignment with the brand's identity and ability to resonate with their audience. This collection showcases my ability to create engaging, concise, and impactful content tailored to the dynamic nature of Twitter. Discover how thoughtful copywriting can enhance brand presence and foster meaningful interactions.
Email
Each campaign showcased here was meticulously developed by me, from initial concept to final deployment. I managed the entire creation process, ensuring every detail was perfect, and edited the content to maintain high standards. These campaigns are tailored to engage the right audiences, driving results and fostering brand loyalty. Explore the impactful email strategies that have delivered measurable success.
Lifestyle Photoshoots
These lifestyle photos are a result of a need seen by a gap in brand content. They were carefully planned from the initial idea to model selection and day-of execution. I oversee every detail, ensuring the shoot runs smoothly and the final edits capture the essence of the moment. Explore the collection of vibrant, authentic lifestyle shots that reflect my dedication to producing visually compelling narratives.
Studio Photoshoots
Each studio photoshoot is produced from start to finish under my direction, beginning with the initial concept, extending through day-of execution, and final editing approvals. Additionally, I bring an eye for detail to food styling, ensuring that every dish looks as delectable as it tastes.
In this collection, you'll find a harmonious blend of artistic vision and technical expertise. From arranging the perfect lighting and backdrop to styling food that looks stunning on camera, I manage every aspect of the shoot. The result is a series of compelling, high-quality studio photos that capture the essence of each subject and scene. Explore the portfolio to see how thoughtful preparation and creative direction come together to produce striking visual narratives.
In this collection, you'll find a harmonious blend of artistic vision and technical expertise. From arranging the perfect lighting and backdrop to styling food that looks stunning on camera, I manage every aspect of the shoot. The result is a series of compelling, high-quality studio photos that capture the essence of each subject and scene. Explore the portfolio to see how thoughtful preparation and creative direction come together to produce striking visual narratives.
Partnership Campaign
These assets for an athlete partnership, highlight a dynamic collaboration that spanned various owned media channels. This partnership required the creation of diverse assets, from engaging social media content to impactful email campaigns and website features. Each element was strategically developed to maximize the athlete's influence and align with brand goals. Dive into this portfolio to see how cohesive, multi-platform strategies drive successful athlete endorsements and enhance brand presence. It encompasses photoshoots produced by me, along with email and social media that I developed and managed.
Activations
This section showcases two standout events that exemplify creative engagement and brand values.
First, discover the Fish Taco Battle, an exciting culinary competition conceived, managed, and executed by me with a team. This activation brought together food enthusiasts and chefs in a spirited contest, driving brand awareness and community involvement.
Next, our annual reusable bag giveaway, illustrates a testament to the brand's core value of sustainability. This initiative was managed by me from initial bag selection, design, distribution and promotion.
These activations demonstrate my ability to create memorable experiences that resonate with audiences and reinforce brand principles.
First, discover the Fish Taco Battle, an exciting culinary competition conceived, managed, and executed by me with a team. This activation brought together food enthusiasts and chefs in a spirited contest, driving brand awareness and community involvement.
Next, our annual reusable bag giveaway, illustrates a testament to the brand's core value of sustainability. This initiative was managed by me from initial bag selection, design, distribution and promotion.
These activations demonstrate my ability to create memorable experiences that resonate with audiences and reinforce brand principles.
Copywriting
This collection showcases compelling and diverse writing samples that showcase my ability to craft engaging content across various platforms. From captivating news releases and persuasive email subject lines to detailed blog articles and concise ad copy, each piece reflects my skill in adapting to different brand voices and objectives. Additionally, other samples in my email and social media portfolios also highlight my copywriting expertise. Explore this portfolio to see how thoughtful and strategic copywriting can drive engagement, convey key messages, and enhance brand presence.
Creator Content
Sample posts featured here illustrate several campaigns meticulously managed by me, beginning with a detailed influencer selection process tailored to fit the brand's identity and campaign goals. From negotiating fees to crafting comprehensive briefs, I ensure that every collaboration aligns seamlessly with the brand's message.
Post-campaign analysis is also a crucial part of my process, providing valuable insights into engagement, reach, and ROI. Explore this portfolio to see how my meticulous approach to influencer partnerships drives authentic, impactful content that resonates with audiences and delivers measurable results for brands.
Post-campaign analysis is also a crucial part of my process, providing valuable insights into engagement, reach, and ROI. Explore this portfolio to see how my meticulous approach to influencer partnerships drives authentic, impactful content that resonates with audiences and delivers measurable results for brands.
Public Relations Samples
Each campaign showcased here represents a collaborative effort to elevate brand visibility, reputation, and engagement through effective public relations strategies.
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