MAGGIE
ANDERSON
MARKETING & BRANDING EXPERT
Hello!
Driving Digital Innovation with Creative Solutions & Impactful Campaigns
As a marketing and branding professional, I have a passion for creating compelling brand stories and engaging experiences. This portfolio showcases my journey and expertise in crafting impactful marketing strategies and building strong brand identities.
I invite you to explore my work and learn more about my approach to marketing and branding.
SNAPSHOT
INNOVATION
I approach marketing with an innovative mindset, constantly exploring fresh ideas to captivate audiences. From producing engaging events like a Fish Taco Battle to foster community interaction, to orchestrating brand partnership takeovers on owned platforms that appeal to new audiences, and revamping email strategies for more personalized communication to earn higher engagement and increase transactions, I'm committed to pushing boundaries and delivering impactful experiences that resonate with audiences across platforms.
Additionally, I actively adopt new trends in technology to stay ahead of the marketing curve and ensure strategies are cutting-edge and effective.
STRATEGY
With a strategic mindset, I adeptly navigate marketing landscapes, meticulously planning campaigns to achieve measurable objectives. I not only conduct AB testing for key metrics but I also excel in organizing large amounts of data in a readable way and extracting key learnings to evolve strategies effectively. Leveraging analytics to inform decision-making ensures optimization for success, while my approach to social media, email, promotional, and influencer strategies, are tailored to specific channels and audiences, ensure resonance and alignment with overarching goals.
BRAND DEVELOPMENT
I'm deeply passionate about brand development and have played a pivotal role in spearheading a comprehensive brand refresh that spanned across organization. Its development involved introducing a distinctive brand voice and personality across owned channels, as well as a modernized, yet brand-specific creative look across all creative production—including email, social media, and photography—that I directly oversaw. By crafting cohesive messaging and visuals that align with brand values, I've been instrumental in strengthening brand identity and fostering deeper connections with audiences, ultimately driving consistent brand recognition, reliability, and loyalty.
STORYTELLING
I have a passion for storytelling by crafting compelling campaigns across channels, guiding the audience based on what they'd relate to while driving key campaign points and goals. In email marketing, my campaigns captivate audiences and drive engagement through open and click-through rates. Through photography, both in studio and lifestyle settings, I've skillfully captured the essence of the brand, conveying its narrative and values visually. Additionally, on social media platforms, I've adeptly communicated the brand's history and current presence, weaving a cohesive and engaging story that resonates with followers.
PRODUCTION
My skills in production encompass project organization and team management, in addition to coordination of activation events like festivals or new store openings that engage the community and amplify brand presence. I excel in strategizing and executing larger campaign activations, as well as creatively managing both studio and lifestyle product photoshoots to ensure alignment with brand aesthetics and messaging. My adept copywriting skills further bolster these initiatives, supporting overarching brand goals and enhancing brand storytelling.